Published: April 13, 2018 Touching Base Email Subject Line "Are you struggling with [challenge]?" "Any luck with [goal]?" " [Mutual connection] said we should talk" "Some ideas on driving recurring revenue" "Hi [name], [question]?" " [Prospect's name] -- do you have 10 minutes for a conversation?" "Hoping to help with X" Here are some of the best tips for creating attention-grabbing subject lines for sales emails and other business emails. Keep track of opens, clicks, replies, and more using a tool like Mailshake. First, it ensures that your email will be opened and read. 2. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. Mastering the art of the follow-up email subject line and remaining persistent will pay dividends in the long run. When writing a touching base email, try to give the person you email something they need. For instance, it works best if you had previously invited them to something and they never responded, or if youre now inviting them to something in that email. 107 Virtual event email subject lines To Sell More Tickets, 11+ Sponsorship thank you letter & Email Templates Samples, email Subject Lines that get open quickly, 111+ re engagement email subject lines to Generate Sales 2x, 131 Subject line for Asking Feedback [Samples Included], How to write a good email subject line That Opened 10x, 107 Announcement email subject lines to Get more Response, 113 Teaser email subject lines ideas to Tease Audience, 103 Travel email subject lines that Audience Loved, 131+ Meeting Request Subject Line Examples & Ideas, How to Greet Like a Pro: 20 Ways to Start Your Letter, 15+ Emotional Thank You Letter To Friend Templates, 11+ Thank You For Understanding Email & Letter Templates, 15+ Thank You Letter For Wedding Gift Templates, 09+ Thank You For Relief Goods Letter And Email Templates, Warning signs of an unhealthy relationship!. Innovate and scale faster with less crm busy work. The touch-base email can send a strong message that you are invested in this process alongside your candidates and that you respect their time. Were eager to work with Company XYZ on the new SuperGizmo and hope to hear back from you soon.Best,Graham. Reality #2: Asking someone can you chat? will lose you 98 out of 100 emails. Why it works: It shows this isnt your first touchpoint and indicates that youre serious. Want to write a touching base email subject An effective email subject line is key to getting your message read. Putting the main point of the email in the subject line is a better alternative. Want to stand out from the dozens of competing emails? One of the best ways to stay top of mind with your prospectswithout coming across as intrusive or pushyis to send them a resource you think theyll find valuable. For one, you can cut the fluff or pleasantries in the body copy and be direct. You can use your congratulations just as a way of keeping up appearances or as a way to bring up a product or service that your contact might find useful in light of the trigger event. It shows youre prone to mistakes, just like everyone else. Much more efficient than Hey, lets touch base.. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). That could be the opening youve been anticipating. Heres the data, broken down by open rates andreply rates, compared to the average: What to do before a meeting: As soon as your meeting is booked, schedule an email reminder to send at least two hours before your call or in-person meeting. Pro Tip: Save yourself 30 minutes with this proven template. You don't want something like "hey, just checking in, how are you?" Knowing that everyone is skimming and scanning leaves you no choice but to up your subject line writing game to stand out from the crowd. The lessons email First Line of Message Do not start your email in your subject line, because your recipients may not open it to read the rest of it. You can't expect everyone else to behave professionally towards you and you can't just be rude to them because they're not. Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. Real estate professionals manage more listings with Copper. If you made it this far, I'm sure you're likely the type of person who's also curious about incorporating other channels into your follow-ups. What better way to demonstrate the value you can bring to prospects than to offer them personalized, actionable advice about how to achieve a goal or fix some problem in their business? Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email.. This email subject will be appreciated by those who have a good cooking streak in the mornings. 1) Keep it short and simple. Again, notice here that you dont need to include a hard pitch or a request for a specific commitment. Weve found that [tip] tends to help. Whether you want to be this direct is up to you. Touchy subject? While pulling this email subject line off takes a little research and finesse, its totally doable. Last time we spoke, your contract with [your competitor] was due to end in three months. While they may have already made up their mind about your product or service, you can still play this card to either keep the conversation going or learn something for your next email. If you'd like additional feedback on your sales processes and workflows to make sure no prospects are slipping through the cracks, schedule some time with us. Your clients seem particularly happy with [relevant features]. Use them in combination with or to inspire your own creative ways to continue conversations. Example: Hello [contact name]. See for yourself how Copper helps over 30,000+ companies grow. Touch-base calls are the voice-based equivalents to touch-base emails. Most people only scan their emails and if the subject line doesn't catch their attention, they will simply delete it without reading it. Prospect: Wasnt interested at the time and didnt give you a good time to follow up. Your submission has been received! If thats something youd like to discuss, let me know and I can arrange a brief call.. Because everyone says that. On a scale of 1-10, how excited would you be to receive that as an email? and content, so you can measure and compare results right from your platform dashboard. Reality #5: Using next steps in your follow-up subject line can score you a 70% open rate. We think youll be surprised. Here are a few critical parameters to consider while writing touch base emails: Short and Candid Subject Line: Sure, "Touching Base" has become one of the widely-used office jargon but using it as a subject line can be a bad idea. To help your follow-up emails rise to the top, here are 16 follow-up email subject lines you can use to push past all the noise in the inbox and start more conversations. Good Email Subject Lines for Touching Base, 113+ Best Confirmation Email Subject Line Ideas, 113+ Best Email Subject Lines For Sales Ideas, 109+ Best Spam Subject Lines Samples & Examples, 101+ Catchy Football Subject Lines Examples, 103+ Unique Mortgage Email Subject Lines Ideas, 103+ Unique Winback Email Subject Lines Example, 111 Catchy Free Shipping Subject Lines Ideas, 101+Unique Sneak Peek Email Subject Lines Ideas, 111+ Unique Fashion Email Subject Lines Ideas. Example: Hello [prospect]. You can also experiment with adding the company name or mentioning a mutual connection or shared experience you found during your research. While this follow-up technique isnt necessarily a bad one, there are alternatives that could garner much more exciting results. Reality #7: Thank you emails are 100% worth the send. 107+ Creative Boutique Slogans & Taglines 103+ Catchy Accounting Slogans & Tagline 109+ Creative Flooring Slogans & Tagline What do you think about our new website?, Were sorry, heres a coupon for 10% off your next purchase, Check out these new offers just for you!, These items are selling fast, get them while you still can!, Were having a sale on XYZ products this week only!, Back in stock: XYZ product youve been waiting for!, Looks like you need XYZ product, we have it in stock!, Congrats on your new job/house/baby/etc., heres a gift from us!, In case you missed it: top news stories from the past week, Its that time of year again: our annual customer survey is now live!, Thankful Thursday update: this week were highlighting, Upcoming webinar: ABC with expert XYZ, Our office will be closed on XYZ date, heres what you need to know, Were hiring! A greatsubject line should be short, descriptive, and to the point. Instant activation, no credit card required. That's concerning to some people and if you have informal conversations with them about their work, consider that it may not be something they want to talk about with everyone else. Hello from Touching base email subject Lines. You made a connection and want to stay on their radar, 4. Formula: Touching Base Regarding [Topic] [Date . 4. "Hi [Name],") Specific discussion points and details from the interview or meeting. Example: Hey [stakeholder name]. So, if you're sending a subject line like "Adam's New Job" or "New Project Update," it's likely that a lot of people will open it and not get their emails read to them. Become a sales email master with this 6-day sales email boot camp. Have you been seeing the same issues? Here are 23 subject line formulas you can use in your content promotion emails: 1. An omnipresent anxiety brought on by our cognitive ability to recognize potential opportunities.. Whats been your favorite idea from our list? How does [date and time] work for you? The Don'ts. Reality #9: The phrase touching base falls flat half the time. A touching base email comes in handy for a variety of scenarios such as: You pitched a new product or service and are waiting for a reply Your client said let's follow up in a few months without giving a specific date You want to arrange a meeting with project stakeholders including the client Remind customers of the services you offer In fact, past five words in the subject line, you fall below 50%. One way to do so is to simply start a dialogue with them. Heres an example in action: Remember, the key to making your follow-up email subject lines irresistible is to speak directly to the prospects needs, pain points, and desires. This proactive measure lets them know that your company has their best interests at heart, and gives you a better insight into the specific issues facing the players in their market. Using a question in your subject line is also a great way to get people to open your email. If you have a specific topic that you want to discuss, be sure to include it in the subject line. That said, when choosing this subject line, be sure you deliver on the expectations in the body. You didn't bother to make contact till now. The touching base email should also have something helpful to fill in as it does not personally spam people, but instead lets them know that you are interested in their feedback and most importantly about what they are looking for. Pleasure chatting with you, [prospect name], Why it works: It reminds them that you arent a complete stranger, while also showing sincerity. The solution? It is better to send out 2 or 3 emails than it is to send out 50 emails that are all the same. You dont even have to have been to that restaurant before. Strong subject line. Are you free for a call at 3:00 P.M. tomorrow?. And being boring is not going to help you schedule sales calls, engage prospects, or close deals. A simple, clear-cut recommendation about what youd like to talk about and when youd like to talk about it makes it easier for your contact to say yes or no. Web design agency targeting e-commerce business to improve website and traffic, Sample Follow up Email to Prospective Client. When meeting in person just isnt practical, RingCentral Video lets you speak face-to-face with clients and colleagues from anywhere, on any device. MIX IT UP Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. Not quite in-office, not yet a remote-first company? Interestingly, while Follow-Up was a top 10 highest-performing subject line phrase in 2016, Following Up and Follow Up were two of the most popular and least effective. Even better, following through on an email subject line like this is very easy to do. Are you around Tuesday at lunch?Congratulations,Graham. Theyre all over the internet, and theyre always full of great ideas. Why it works:Honesty is attractive, and being candid can often elicit a response and start the conversation off on the right foot. Manage clients and deals from one central place. I hope you are doing well today!" As Josh Slone at LeadFuze says, The more you personalize your subject line, the more benefits you can reap. Which is why I pledge to stop contacting you if you arent interested. What to do:Stop sending general emails and do your research to personalize your email to a pain point your recipient has. Touch-base calls are the voice-based equivalents to touch-base emails. EXAMPLESof touch base emails & templates. Keep it short and clear; Offer value; Create a sense of urgency, curiosity, or importance, but avoid clickbait; Second, it allows you to concisely convey the main message of your email. They want to know theyre making the right choice and to do that, they have to cross a certain threshold of information. Have you noticed if your prospect has just shared a new article on LinkedIn? "Time to touch base" Using this email subject line for stale leads is a good option so you can set up another meeting call with them for a pulse check to see if they have selected one of your competitors or if they are still interested in what you are offering. So if youre looking for a way to improve your email communication, consider using a touching base subject line next time you write an email. Our best guess why: Emails with this subject line are typicallysent by strangers who assume that our time is worth theirs simply because they are interested, not because theyve shown usvalue or done anythingto find out who we are or what we need. So whether youre just starting out with email marketing or youre looking for new ideas, these examples should give you some inspiration. Weve compiled a list of 15 great ideas to help jump start your next email. Showing a more natural side of yourself can help create a better first impression one that doesnt come off as salesy, but rather genuinely earnest. The best email subject lines are under 5 words. Ultimately, youve got to run your own tests, read up on the latest email findings, and check out the tests others are doing. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. They found that subject line especially useful as a direct follow-up to leaving voicemails with another short sentence about trying your line to show added commitment and persistence. You send a follow-up email and hope for the best. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. Often, people forget that theres a person on the other side of the message. Its probably how you made contact in the first place, and if it worked once, itll likely work again. Save my name, email, and website in this browser for the next time I comment. Use case 1: A trigger event occurred A trigger event is any action that suggests a lead is considering purchasing your product or service. After all, your subject is what recipients will see in their inbox first, so you want to make sure it grabs their attention and entices them to open your email.